Pizza Chef with AR
The Challenge
Domino’s Pizza Enterprises was seeking to create a rewarding, memorable, and unique experience for their customers that would help them stand out in the increasingly competitive Quick Service Restaurant (QSR) industry.
The Solution
We worked with Domino’s to create the world’s first Augmented Reality (AR) food configurator, allowing users to build their dream pizza and order it within the existing Domino’s iOS and Android apps. This solution enabled customer personalisation, demonstrated the brand’s innovative spirit and consequently drove brand awareness nationally.
Key Technical Features:
- Hyper-realistic Rendering: High-quality imagery without compromise on a range of user devices
- Remote Updates: Remotely updateable, integrating with existing IT infrastructure and processes
- Seamless Integration: Built into existing Domino’s mobile app ecosystem
- Cross-platform Performance: Optimized for both iOS and Android devices
The Result
- World’s first AR food configurator
- Significant organic media coverage, featuring in prime-time on national TV
- Highly positive reviews from both critics and users
- Significant spike in sales
“A groundbreaking experience that transformed pizza ordering into an interactive journey.”
Tech Stack Used:
- Unity
- C#
- ARKit (iOS)
- ARCore (Android)
- PBR Rendering
- API Integration
- Mobile Development