Retail Hub
The Challenge
Mazda sought a way to enable salespeople in dealerships to connect with buyers as experts with an increasingly complex product range. They needed to be able to assist customers in personalising their vehicles to improve customer experience and increase margins.
The Solution
We helped build and deliver Mazda Retail Hub (MRH), a sales assisted kiosk that helps build a bond between the customer and the sales-rep, while they explore the vehicle range. The hub allows buyers to see their chosen vehicle and configure it with the full range of accessories and live pricing updates.
Key Technical Features:
- Real-time 3D Rendering: Unique real-time 3D front end providing best-of-breed customer experience
- Deep Integration: Integration with Mazda’s data from the reflectivity of different paints, to the pricing of complex accessory bundles ensure the latest content is always available digitally in dealers
- Asset Pipeline: Asset integration and approval pipeline speeds up the process of digitising vehicles and accessories from Mazda product teams
The Result
A seamless sales experience that bridges the gap between digital visualization and in-person customer service, enabling customers to fully customize their vehicles with real-time pricing updates.
Tech Stack Used:
- Unity
- C#
- Real-time 3D Rendering
- API Integration
- Kiosk Development