Little Shop 2

Coles // Unity, AR, Mobile, iOS, Android, Game Development, Marketing

The Challenge

Limited run collectables have become one of the most powerful campaigns to increase per shop spend in the modern retail environment, leading to an increasingly competitive landscape for these type of activations. Coles were looking for a way to increase the success of the Little Shop campaign and approached their trusted vendors to propose a solution.

The Solution

We knew the secret was deeper engagement with the collectables to connect users to the brand and keep them coming back. We created a unique Augmented Reality dancing game complete with 30 original characters that players could unlock by scanning their collectables.

Key Technical Features:

  • AR Character Recognition: Scan physical collectables to unlock digital characters
  • Custom Game Design: Unique dancing game mechanic designed for mass appeal
  • 30 Original Characters: Full character roster with unique animations
  • Ad Generation: System to generate unique user-created ads for Coles products

The Result

  • #1 game in Australia
  • 65,000+ unique ads generated for Coles and their products
  • 350,000+ downloads
  • 9 million+ products scanned
  • 3. 5 million minutes of gameplay

“A masterclass in combining physical collectables with digital engagement.”

Tech Stack Used:

  1. Unity
  2. C#
  3. ARKit (iOS)
  4. ARCore (Android)
  5. Computer Vision
  6. Mobile Development