Virtual Garden

ANZ // Unity, Installation, Generative Art, Social Media Integration, Interactive Wall, Real-time

The Challenge

ANZ needed a flagship installation for their central Sydney store that would engage customers, reflect the brand, and create a living, dynamic presence in the space.

The Solution

We developed an 11m-high interactive screen for ANZ’s flagship store in central Sydney. The wall responds to environmental changes and customer interaction, creating a unique experience every time.

Key Technical Features:

  • Dynamic Rendering: The wall is rendered dynamically so it’s always unique
  • Environmental Response: Responds to changes in weather, time of day, and the season
  • Interactive Effects: Dynamic lighting, weather effects and wildlife can be discovered
  • Social Integration: Customers interact over Twitter in real-time

The Result

A breathtaking 11-meter installation that has become an iconic feature of ANZ’s flagship store, creating ongoing engagement and social media buzz.

“A living digital ecosystem that transforms a retail space into an experiential destination.”

Tech Stack Used:

  1. Unity
  2. C#
  3. Generative Systems
  4. Twitter API
  5. Weather API
  6. Large-scale Display Technology
  7. Real-time Rendering